Havas Group has acquired M&C consultancy, a London-based healthcare market access company. M&C consultancy will be part of Havas Health & You, the global leader in health-and-wellness communications. The acquisition further strengthens HH&Y’s expertise in the healthcare arena and complements its market access in the U.S. under the guidance of Havas Gemini.

A respected agency in Europe, M&C consultancy was founded more than 10 years ago by Mark Robinson and Caroline Roberts. The agency’s client list includes most of the top 20 pharmaceutical companies, for which it works to achieve early and sustained brand uptake, all the way from the pre-license phase through LOE.

Yannick Bolloré, Havas Group’s CEO, commented, “Demand for market access is strong and its importance is growing amongst our pharmaceutical clients who are more and more aware of the need to develop a robust market access strategy. M&C consultancy’s unique mix of pharmaceutical and medicines optimization experience with marketing and brand management will strengthen Havas Health & You’s expertise in the UK and Europe. We are delighted to welcome the new team on board”.

“We are pleased to add M&C consultancy to our group of companies, further powering our emphasis on best-in-class market access, a critical service offer for our health-and-wellness clients,” said HH&Y CEO Donna Murphy. “Havas Health & You is entrepreneurial at its core, and we welcome Mark Robinson and Caroline Roberts, and their team, and look forward to the contributions they will make to our broader organization.”

Focusing on strategic positioning and tactical market access plans, developing European, national, sub-national and local submission programs, M&C consultancy has built an enviable reputation in this increasingly important brand development sector. The company employs a blend of ex-NHS senior managers and ex-pharma market access specialists, providing deep customer insight, coupled with a strong commercial focus.

“We are increasingly working at a regional and global level and are committed to building seamless and integrated market access programs for our clients,” Caroline Roberts said. “Joining Havas Health & You enables us to provide a true global reach for our clients, and we are excited to be part of what is the world’s largest healthcare communications group.”