HARLEQUINS RUGBY APPOINTS RED HOT PENNY FOR RETAIL GUIDANCE
Harlequins, the Gallagher premiership rugby union team, has appointed digital search and retail specialist agency, Red Hot Penny to support the club’s ecommerce technology and its retail marketing strategies.
Red Hot Penny is tasked with ensuring Quins achieves its retail targets, focusing on key activity such as the release of the 2018 charity shirt, which incorporates ground-breaking flash technology from adidas and the new collaboration between Quins and Hunter, creating an exclusive iteration of Hunter’s iconic Balmoral boots featuring Quins iconic logo and team colours.
“Harlequins’ retail arm is important to the business and we want to ensure our loyal fans have the best experience from the choice of our products through to the purchasing journey. This is why we’ve chosen Red Hot Penny to work with us to ensure we’re surpassing what our fans expect from us.”
David Schulhof, owner of Red Hot Penny adds, “Quins is a London institution and exciting rugby club keen to maximise its revenue beyond ticketing sales. We know the team is loved worldwide and we’re going to help them leverage this in a way the fans appreciate.”
