Specialist hospitality and leisure PR agency Fleet Street Communications (FSC), has been appointed by fast-growing multi-site bar operator Arc Inspirations to oversee its trade and corporate PR, as it looks to expand its portfolio in new markets over the coming years.

Established in 1999, Arc Inspirations currently operates 16 bars in the North of England grouped predominantly into three core brands: Banyan Bar & Kitchen, Manahatta and The Box. The company plans to open two additional bars in Manchester later this year and a further site in Leeds, along with a healthy pipeline for the future, as it takes its concepts to new cities.

FSC will deliver a PR programme to increase awareness of the company and its brands amongst key trade and business media; as well as offering regional support for new site launches.

Martin Wolstencroft, CEO of Arc Inspirations, says, “At Arc Inspirations we are looking to cement our position as one of the leading bar and bar-restaurant operators in the North of England. This appointment marks the next step in an incredibly exciting time for our business; we aim to continue to expand and raise our profile, supported by FSC’s expertise, experience, and passion for the food and drink industry.”

Mark Stretton, managing director at FSC, adds, “A distinctive feature of Arc Inspirations is its ambitious, creative and regionalised approach to its current venues and future growth plans. Our specialist knowledge in trade communications, combined with our expertise of the wider leisure and hospitality sectors, will enable us to create quality content to support and enhance Arc Inspiration’s profile within the industry.”