First Class Holidays was established in 1996 and offers its customers inspirational worldwide holidays to experience the best of Canada, America, Alaska, Australia, New Zealand and more.

First Class Holidays features a range of holiday types for ultimate bucket-list adventures to see iconic cities, breath-taking landscapes and the world’s most famous landmarks. An exciting range of pre-packaged or tailor-made options are available to suit everyone from self-drive tours, city breaks, cruises, rail journeys and wildlife adventures to luxurious mountain or lakeside lodges & resorts and escorted tours.

Of the appointment Daniel Gathercole, managing director said, "We were incredibly impressed by the Brighter Group’s in-depth travel industry knowledge and contacts. We feel their way of thinking is aligned with First Class Holidays and where we are aiming to take the business in the future. We are about the launch our new Worldwide Collection brochure earlier than usual to meet the strong demand for 2019 holiday bookings, we’re also running a travel agent incentive for £200 Love2Shop vouchers. Agents who book two holidays in April and May will be eligible to claim the vouchers, we’re dedicated to supporting our agent partners and value their support."

Debbie Flynn, managing partner, the Brighter Group, a Finn Partners company commented, "We are delighted to be welcoming First Class Holidays to our ever-growing client portfolio. Our experience working with leading tour operators perfectly positions us to raise their profile through the travel industry."

In January 2018, the Brighter Group became part of Finn Partners, a global marketing and communications firm. The Brighter Group a Finn Partners Company, specialises in public relations, representation, MICE, trade marketing and integrated digital campaigns. The agency has a client base ranging from tourist boards to airlines, tour operators, hotels and car rental companies.