An award-winning digital marketing agency is working with the UK’s largest supplier of Caribbean food to create a new website for their Say Aloe brand.

Lancaster-based Fat Media has completed the first phase of the project to create a new state of the art website for Say Aloe – an aloe vera drink made with real aloe vera pieces.

The work has resulted in a new brochure site which promotes the growing range of Grace Foods’ Say Aloe product and new website features including animations and a social media wall.

The new look site has already seen the bounce rate reduce by 13%, while visitors are staying on the site 38% longer on average. Zara Longhorn, account manager at Fat Media, said, “The results that the new website has produced are nothing short of superb, it’s great to work on a project that really brings to life the Say Aloe brand and tells the story, through animation about how the product is sourced and the many health benefits of aloe vera.

“Working with the team at Grace Foods we came up with a clear plan, the website is much more user friendly and contains an increased amount of information for visitors. Overall, we wanted to highlight how Say Aloe is made from the field to the bottle. The traffic quality results, which have improved so significantly, are excellent. We’re very happy with how the site is capturing users’ attention,” Longhorn continued.

The Fat Media team transformed the static HTML website to one that is upgraded, contains more information, where new pages and photos can be added by the Say Aloe team thanks to the new user-friendly content management system, Umbraco.

Nancy Sadler, beverages brand manager, says, “We are pleased to now have such an engaging and impactful website for Say Aloe. Where many product websites simply display the product range, our aim was to educate the consumer as to how our drinks are made, along with useful information of the many health benefits of the aloe vera plant. We hope this will entice consumers to try the deliciously different taste of Say Aloe.”