Following another successful year, Eden PR, the Nottingham-based consultancy with clients in sectors including home and lifestyle, logistics and professional services, has retained the Robomow account, making this the fifth year the team has worked with the leading brand of robotic lawnmowers.

In addition to securing further work with Robomow, Eden will also take on work for Sherpa, a growing range of tools and machinery suitable for use in various settings including domestic gardening, equestrian and professional landscaping.

The campaigns for both Robomow and Sherpa will focus on media relations, with the aim of raising consumer awareness with gardeners and also in some very specific target markets.

Both brands are distributed by Lincoln-based Mower Magic, and marketing manager Paul Chandler says, “While the idea of robotics in the home has grown in popularity in recent years, there is still a way to go when it comes to consumers embracing hi-tech gadgets in the garden. Over the past four years the Eden team have shown they can effectively communicate how robotic lawnmowers work and the benefits they bring to a range of audiences - and as a result awareness is gradually increasing.”

“This year we also want to promote the Sherpa range and Eden’s media contacts and proven results meant it made perfect sense for them to handle this alongside their work for Robomow.”

Joint managing director at Eden, Isabel Jones, says, “We’re delighted to be working with Robomow again this year and to be able to introduce our media contacts to the Sherpa range for the first time. As the gardening season gets underway it’s going to be all hands on deck to grow their profile!”