Communications agency Higginson Strategy has scored another win after securing the communications brief for client and creative agency matchmaker Ask Us for Ideas (AUFI).

Higginson will work with AUFI to enhance the firm’s profile in the international media. Higginson will also facilitate a soon to be launched podcast featuring AUFI’s co-founders Nick Bell and Toby Wilkinson.

Founded in 2010, AUFI provides a bespoke, tailored and distinctly personal process matching companies to the perfect creative agency for their unique requirements.

It brings together a handpicked network of the finest 150 creative agencies in over 15 countries, from established players to promising newcomers, varying in size, style and specialisation for clients including: Google, Casper, Frederic Malle, Yale, Kia, Voyage Auto, nurx, Seed Health and Spotify.

News of the partnership comes just a week after Higginson upset the apple cart to win 'International Campaign of the Year' at the 2018 PRCA Awards for its work on 'A Plastic Free Aisle.'

Founded in February 2017 by former lobby journalists John and Clodagh Higginson, the agency has seen explosive growth since its formation.

AUFI will join a diverse roster of retained clients including creative studio Made Thought, strategic consultancy Precipice Design and mobility service provider Flit Technologies.

Higginson managing director John Higginson says, “We were really struck by AUFI’s amazing journey. To become the most trusted and skilled agency sommelier across the creative industries in just eight years is a truly remarkable feat. We’re very excited to provide them with a platform that will allow the world to see their outstanding work.”

Co-founder of AUFI, Nick Bell, adds, “We wanted to be just as careful in our selection of a communications agency as we are when choosing agencies for clients like Google or Spotify. We were very impressed by how quickly Higginson got what our business is.  AUFI has grown due to a deep understanding of our clients and agencies, and it’s clear that Higginson recognises the value of that too. We can’t wait to start working together.”