London PR agency The PHA Group has been appointed by charity Genetic Disorders UK to support on their annual fundraising campaign, Jeans for Genes Day 2018.

The PHA Group has been brought on board for a fourth year to support Jeans for Genes with its press office and campaign activations across fashion, showbiz and health ahead of the awareness day in September. 

Caroline Harding, CEO at Genetic Disorders UK comments, “This is our fourth year working with the PHA Group and we’re so happy to be working with the team again. The team have done a fantastic job in previous years and I’m confident that their passion, and experience in fashion, showbiz and health PR will help us raise significant funds this year.”

Shelley Frosdick, divisional managing director at the PHA Group said, “We’re delighted to be working with Genetic Disorders UK and the Jeans for Genes Day campaign again this year. The charity does incredible work and each year we are inspired by the amazing individuals that the charity supports.  We can’t wait to get started on this year’s campaign.”

Jeans for Genes Day, which will take place on Friday 21st September 2018, raises money for children and families affected by life-altering genetic disorders. Monies raise on Jeans for Genes Day funds the work of Genetic Disorders UK and provides grants to organisations for projects, day-to-day support, equipment, respite and events which bring together affected children and their families.