British Wheelchair Basketball has appointed Promote PR ahead of an exciting summer for the sport, which includes the Continental Clash in Sheffield, July 2-6 and the World Championships in Hamburg, August 16-26.

The brief for the specialist sports PR agency, whose current clients include the RFU, England Hockey, Premiership Rugby and British Rowing, includes growing the audience for the sport, attracting new participants and raising the profile of the GB men and women’s teams’ journey to the 2018 World Championships.

Commenting on the appointment, Lisa Pearce, CEO at British Wheelchair Basketball, said, “This is an exciting new partnership for British Wheelchair Basketball. It is essential that we partner with an agency such as Promote PR that is immersed in sports for our journey to Tokyo 2020. Promote’s whole team understand the challenges and opportunities for NGBs and national teams.”

Sue Anstiss MBE, Promote’s CEO, said, “We’re delighted to be working with Britain’s largest Paralympic team sport. The executive team’s passion for their sport is absolutely infectious. We can’t wait to meet the players, watch more games and start to spread the word about wheelchair basketball.”