MONDAY 17 SEP 2018 3:09 PM

BRASS HAS BEEN APPOINTED BY LUXURY BEDMAKERS HARRISON SPINKS TO DELIVER FIRST B2C CAMPAIGN

Following a four-way creative pitch, integrated marketing agency, Brass, will be working with Harrison Spinks to deliver their first ever B2C campaign.

Harrison Spinks is a Leeds-based family business founded in 1840, manufacturing beds and mattresses and supplying to retailers such as John Lewis, Dreams and Furniture Village. The company has a rich heritage and prides itself on its sustainability.

Brass will be creating and producing a TV advertisement, in addition to both online and offline assets such as press ads and digital display.

Esme Westmoreland, head of marketing at Harrison Spinks said, “We’re really looking forward to working with Brass to deliver our first consumer marketing campaign. We have almost 180 years of experience making really brilliant beds, but up until now we’ve been one of the industry’s best kept secrets!  This is a really exciting time for Harrison Spinks as we work to raise consumer awareness of our brand. We chose to work with Brass as we felt like the creative campaign they devised was the most impactful way to tell our story and would really stick in the customers’ mind.”

Gill Ball, managing partner at Brass added, “We’re really excited to get started on our work with such an innovative brand. Harrison Spinks has an inspirational vision and we’re looking forward to driving their marketing in a new direction.”