Three UK has appointed Shadi Halliwell as its new chief marketing officer. She will be responsible for establishing Three UK as one of Britain’s best loved brands, building on the company’s commitment to always put customers first and shake up the mobile industry for the better.

Halliwell joins Three UK from Harvey Nichols, where she was the group creative and marketing director for three years.  She has more than 20 years of experience in the telecommunications industry, previously serving senior marketing and brand roles at BT and O2.
 
Dave Dyson, chief executive at Three UK, says, “We are delighted to have Shadi join our team. Her experience in building customer-centric brands will be a vital asset to our business as we continue to disrupt the industry and make it better for British consumers.”
 
Halliwell adds, “Three has always been a pioneer in the telecommunications industry, with its bold approach to marketing and customer engagement setting it apart from its peers. I’m thrilled to be joining a team with such a high calibre of talent and creativity, and look forward to taking the brand further in the next chapter of its evolution.”
 
Halliwell will fill the position previously held by Tom Malleschitz who moved into a newly-created role as chief digital officer in December 2016. Her first day at Three UK will be 4 September 2017.