Smarts Communicate London has been appointed as London Marriott Hotel County Hall’s PR and content agency following a competitive four-way pitch process.

Following a multi-million-pound renovation of London Marriott Hotel County Hall in 2016, the five-star property has tasked Smarts Communicate to help position it as the luxury option on London’s South Bank. Smarts will focus on showcasing the hotel’s premier suites and bespoke services, private dining and meeting spaces.
 
Leading all accommodation focused communications, Smarts will deliver integrated consumer campaigns, influencer outreach and media relations.
 
London Marriott Hotel County Hall’s general manager, Govert Deketh, says “Smarts’s fresh creative vision really brought to life our ambition to be the luxury option on the South Bank. Following the hotel’s renovation, we wanted a fearless agency to help us re-energise and show off one of the best located hotels in London offering extraordinary views of the city.”
 
Smarts Communicate managing partner, Helen Rainford adds, “Our work is set to reflect Marriott Hotel’s wider brand transformation and we can’t wait to be a part of it. We love coming up with brave campaigns for well-loved brands, so watch this space.”
 
2017 has kicked off with a bang for Smarts Communicate’s London office, with three big wins since the start of the year. February saw the punchy launch of Ministry of Sound’s first gym Ministry Does Fitness, in March it teamed up with Stack (CRM agency, also part of MSQ) to become joint pan-European content agency for Hertz, and now Smarts has been appointed by the iconic Marriott hotel chain.
 
Smarts Communicate is a global PR and c agency that operates across the UK and Ireland. The London office opened in March 2016.