Independent brand, innovation and experience consultancy, Saffron, has appointed David Parry as chief operating officer. Parry’s brief is to accelerate global digital experience growth and capability.

Prior to joining Saffron, Parry was UK managing director at digital agency Razorfish, heading transformation engagements for clients like Unilever, HBO, Aviva, Samsung and McDonald's.

Parry, who is based in London and will also head Saffron's UK team, says, "As physical and digital collide, I'm excited to be joining an organisation which understands and creates brand experience across all dimensions, and around the world."

Saffron CEO Jacob Benbunan says, "David brings commercial and operational heft, and years of digital leadership.  We're delighted to have him on board."