RealWire, the online press release distribution service, announced its partnership with Vuelio, UK provider of communications software. Vuelio clients will now be able to publish and distribute their press releases to a carefully targeted online audience through the RealWire service.

The Vuelio platform allows PR and marketing professionals to manage their communication with key audiences via the world’s largest media database. Communications professionals can also use the platform to track and analyse their campaigns, therefore understanding the full impact of their story.

RealWire will now be the press release distribution service of choice for Vuelio clients who wish to publish their stories online via sources such as Google News, Press Association and Dow Jones as well as extend their reach to an online community of industry relevant journalists, editors and bloggers.

Emily Gosling, managing director of RealWire, says, “Vuelio has an excellent reputation within the PR and marketing community and we are incredibly pleased to be able to offer our services as part of the diverse portfolio of industry tools and solutions that Vuelio offers.”

Vuelio CEO Joanna Arnold adds, “Although countless new channels for engaging influencers have appeared in recent years, press release distribution is still core to any successful communications mix. We’re delighted to be working with an outstanding distribution service in RealWire, which will ensure our clients have the tools to identify, understand and engage with the full range of influencers, from emerging voices to the most established journalists.”