The Valencia Region Tourism Board has selected PR MEDIACO to run its PR activity in the UK market throughout 2017. The remit involves the promotion of the whole Valencia region in eastern Spain, which includes well-known destinations for British tourists, such as Benidorm, Costa Blanca, Alicante or Valencia.

A region and a city of contrasts, Valencia offers a combination of fascinating history, traditional gastronomy, contemporary architecture and ideal locations for cultural and sporting events, including festivals such as Las Fallas, the Moto Grand Prix or three UNESCO World Heritage sites.

The region has also superb beaches, with the largest concentration of blue flags in Europe of up to 130. Places such as Benidorm, Denia, Altea, Calpe, Torrevieja or Peñíscola offer a wide array of beaches and caves to choose from that can be enjoyed with an almost perfect climate, with more than 300 sunny days a year. Inland, Mediterranean landscapes, with mountains nearing 2,000 metres high and 21 nature parks provide a paradise for nature lovers.

The UK is the largest international market for the Valencia Region, providing around 3.5m visitors annually, with direct flights to more than 25 destinations within the UK.

“Outstanding air connections from many UK cities, a superb price-quality ratio and a wide choice of destinations and products continue to attract British travellers to the Valencia region,” says Francesc Colomer, president of the Valencia Region Tourism Board. “We are looking forward to further strengthening awareness of our destination among the British public with our new partners at PR MEDIACO.”

Sofia Panayiotaki, managing director of PR MEDIACO, adds, “Valencia is such an inviting place for those seeking personal enrichment. We are honoured to work alongside the Valencia Region Tourism Board to showcase all the destination has to offer.”