A former Edelman media expert has created a PR and media agency, which specialises in helping brands and individuals engage with Millennial audiences.

Launching from today, Bouncy Castle London is a full-service consumer PR and media agency. It creates communications strategies for clients and individuals within the FMCG, sport and entertainment sectors.

With over ten years PR and media experience, Joe Lamb has led and executed award-winning campaigns for a number of beloved brands, including Harry Potter, Heineken and XBOX within the UK and Europe, and globally.

Describing what Bouncy Castle London offers clients, Lamb says, "The idea behind BCL was to create branded content that demands attention. We want to create stories and ideas that audiences find so compelling that they simply must engage. This is all underpinned by expert media relations, enabling the stories and content we create to generate significant earned media coverage for our clients."

Recent projects led by Joe Lamb include the UK PR and media campaign for the KITKAT Chocolatory – a European-first pop-up store at Westfield Stratford City.

Visit the website here. View Bouncy Castle London's Twitter feed here and Instagram here.