The Museum of London, the museum which tells the story of the capital, has hired Pagefield, UK-based communications agency, specialising in reputation management, campaigning and public affairs, to work on its upcoming City Now City Future season.

Work began earlier this year, with Pagefield developing a comprehensive communications strategy for the season, including messaging, advertising copy and media and stakeholder engagement. 

City Now City Future will invite visitors to join in the conversation about the past, present and future of our cities, marking a significant change in tone and content for the museum. Visitors will be asked what it means to live in a truly global city, how we experience those things that make city life both attractive and challenging, and how, by understanding the past and present, we can start to imagine how London could change.

The work will help reposition the museum ahead of its 2022 move to West Smithfield, where content will focus on contemporary issues that matter to everyday Londoners.

Andrew Marcus, Head of Communications, Museum of London, says, “City Now City Future is one of the steps on our journey to create a new museum in West Smithfield which will open in 2022. To achieve this vision we must think, act and communicate differently. This is no easy task and will require best-in-class agencies, like Pagefield, to support our talented in-house team throughout the process.”

Oliver Foster, Chief Executive, Pagefield, says, "City Now City Future is set to spark fascinating debate, thinking and action across London and beyond. The season is perfectly timed to create excitement ahead of what will be a transformative five years between now and the move to West Smithfield. Pagefield is thrilled to be working with the Museum during this period, as it redefines what it means to be a museum today.”

Pagefield Associate Partner Geoff Duggan will lead on the work.