Spotting a gap in the market, within a country currently facing a major digital skills shortage crisis, Growth Tribe is bringing its practical two-day growth marketing course to London. Backed by Facebook and already having trained experts in growth marketing for the likes of ING, Booking.com and Catawiki in the Netherlands, the first of its kind, two-day growth marketing course will be held monthly, beginning in March.

A parliamentary report commissioned last year revealed that 90%of all jobs in the UK require digital skills and the digital skills gap is costing the economy £63bn in lost additional GDP. It also asserted the need to invest in digital training to increase productivity and stimulate innovation, or we risk the UK being left behind. The report further found that there was a specific gap for those able to interpret and apply relevant insights from data analytics – one of the key skills growth marketers need today.

Growth Tribe co-founder Peter van Sabben says  UK employers have a responsibility to provide continuous opportunities for their staff to digitally upskill, “It’s crucial not to let employees’ skills become redundant. This isn’t just for the benefit of society and the economy, in light of the government’s findings. Ensuring that your company is staffed with people who have cutting-edge knowledge and skills will both boost productivity and in turn, help run your business to peak efficiency."

The course, which has so far had more than 1,400 graduates, lasts two days and attendees will be active participants – using more than 60 tools and completing 32 practical exercises along the way. Coming away with powerful network connections and exclusive online content, the course will benefit anyone who recognises that whilst traditional education lags behind, technology is evolving at an unprecedented pace.