Strategic brand consulting and design firm Landor has named Jane Geraghty as chief executive officer, effective 1 January 2018. Geraghty has been president of Landor EMEA and a member of the global executive team since 2012. She succeeds Lois Jacobs, who will remain CEO until the end of the year.

Geraghty has 20 years of client service and global brand experience, and has worked on both sides of the Atlantic in top-tier advertising firms including Saatchi & Saatchi, McCann-Erickson, and Ogilvy New York. During her six years at Landor, she’s led brand programmes for clients such as Adecco, Bayer, BP, Barclays, BMW, and Intu.

Geraghty opened Landor Istanbul and orchestrated the acquisition of ManvsMachine, a highly acclaimed motion design studio in London that has expanded with an office in Los Angeles. Immediately prior to joining Landor, Geraghty led the London office of the communications consultancy Naked, and previously worked in broadcast as content development director at ITV.

Geraghty says, “I’m excited to be leading the team at Landor. We have incredible people doing fascinating work for amazing clients, so it’s a real honour. As the world moves more quickly, choice explodes and technology continues to transform the way we behave—brand has become an ever-more important differentiator. The work we’ve been doing under Lois’ leadership has meant that we are very well placed to make the most of the opportunities in today’s dynamic environment. I plan to build on that.”

During Jacob’s tenure, Landor enjoyed strong financial growth and expanded the depth of its offerings with acquisitions and organic development. It added clients to its roster such as Australian Open, Etihad Airways, Fidelity Investments, Huawei, Nike, Metro Group, and S&P Global.

Jacobs says, “To collaborate with and lead the smart, talented, and passionate people at Landor has been a highlight of my career to date. Over the past few years we’ve had an exciting time changing radically our approach to creating and evolving brands. Our new brand community model for brand management is achieving great traction with our clients and Jane is the perfect person to continue this momentum.”