Huntsworth plc acquires the Creative Engagement Group, a collection of three creative agencies – WRG, the Moment and Just Communicate – that provide experiential marketing primarily through events and digital marketing, including virtual and augmented reality, predominantly to healthcare clients.

The addition of the group will strengthen further Huntsworth’s ability to provide high quality digital creativity to its clients, and allow the Creative Engagement Group to benefit from access to the Huntsworth’s existing healthcare clients, especially in the US where there is significant opportunity for increased market share. The addition of the Creative Engagement Group supports Huntsworth’s strategy of adding capability to better support the needs of healthcare clients through both organic growth and selective acquisitions.

The Creative Engagement Group is based in the UK but services clients across the world, with approximately one third of revenue generated in the US. Its management team is led by CEO Russ Lidstone and COO David Sharrock, and both will remain with the business.

Paul Taaffe, group CEO of Huntsworth, says, “TCEG is a great company with a wealth of talent and blue chip clients which will benefit from Huntsworth's reach and connections especially in healthcare. With more and more clients seeking to engage both employees and customers with powerful experiences, TCEG is well positioned for future growth.”