Having spent the past few years headlining its marketing with a character, Vinnie the Panda, UK biscuit brand Fox’s Biscuits is now going through a subtle transformation underpinned by a new proposition, ‘Lovingly baked since 1843.’

As part of this new phase for the brand, Fox’s has chosen Together Agency to lead its strategy and creative, including digital, social, in-store, advertising and PR.

So far, Together Agency has created a new suite of product and lifestyle photography, redeveloped the brand’s tone of voice and designed the website, which launched in September. As of the 1 September, the agency has also taken leadership on social creative, strategy, and management. It is also in the process of developing a series of PR campaigns.

Jonathan Turner, partner at Together, says, “This new appointment is a real testament to the quality and understanding shown in our strategic and creative work. We’re absolutely delighted to be working with Fox’s, and extremely proud of what we’ve created so far – watch this space.”

Kate Needham, head of marketing at Fox’s Biscuits, says, “Together have shown us that they really get what’s next for the brand, demonstrating how we can build our ‘Lovingly baked’ proposition into something that’s emotive, family-friendly and relevant to our consumers. At Fox’s we’re very excited to see how our new look and feel is received, but most of all, we’re looking forward to being known for what we do best – baking beautiful biscuits for British families.”