Fleet Street Communications (FSC) has been appointed to handle consumer communications for the UK’s leading cocktail bar group, Be At One.

FSC, a specialist consultancy in the leisure, hospitality, food & drink sectors has been awarded the brief following its appointment earlier this year to coordinate trade and corporate communications for the company.
 
The consumer PR programme has been developed to raise the company’s profile on a national scale, whilst supporting Be At One with regional communications and CSR initiatives as the portfolio of cocktail bars grows. The unique company values, culture and care for quality will underpin communications alongside an exciting new brand platform.
 
Established in 1998 by three ex-bartenders, Steve Locke, Leigh Miller and Rhys Oldfield, Be At One has grown from a single site in Battersea to national leaders and pioneers in the emerging specialist cocktail bar market, with over 30 sites throughout the UK.
 
Steve Locke, Be At One director, says, “Extending our relationship with FSC feels like a natural progression as their team becomes more immersed with our own. They understand our business and share our goals. The consumer PR programme is a perfect fit and we’re very excited by the new approach.”
 
Mark Stretton, managing director at Fleet Street Communications, adds, “Be At One is a fantastic, unique and forward-thinking business that truly delivers on quality drinking experiences, has a rich and fun story to tell, and embraces and builds cocktail culture on both a regional and national basis. Having been awarded both the consumer and trade PR brief, we have designed and implemented a 360 degree communications strategy, shaped to deliver on overarching business aims.”