Swindon-based integrated digital marketing agency, equimedia, has acquired US–based Pet Insurance Review, a review site for pet insurance, for an undisclosed sum. The purchase of Pet Insurance Review is equimedia’s first step in developing a risk-free lead generation platform for clients to sit alongside the ‘traditional’ agency model.

equimedia, which delivers digital marketing strategies to drive client business performance and growth, will develop the Pet Insurance Review service. Pet Insurance Review will also benefit from utilising equimedia’s digital marketing expertise to deliver and develop its offering, but will remain a separate business to equimedia.

Andrew Burgess, CEO and co-founder of equimedia, says, “I’m very excited to announce our purchase of Pet Insurance Review and we look forward to developing and growing the business both in North America and also bringing it to the UK where the business already has a small presence.”

Burgess continued, “Although Pet Insurance Review is US-based and in the insurance sector, this is just the first step in our plan to bring a risk-free lead generation proposition to market in the UK, across a number of business verticals including insurance, financial services and the charity sector.  With GDPR coming into effect in 2018 we anticipate considerable change in new business acquisition and we see risk free lead generation as part of the solution.”

equimedia has appointed Bob Screen to develop Pet Insurance Review. Bob has extensive experience in the insurance industry having held numerous senior marketing and management roles within businesses including Aviva, RSA and DAS Legal Expenses.

Screen adds, “I’ve been a client of equimedia three times in previous roles and know how important their digital expertise will be to the growth of PIR. I’m delighted to be working with Andrew and Louise to leverage our collective expertise to grow this business.  Pet Insurance Review is only the starting point; I’m looking forward to bringing motivating lead generation propositions to UK clients in the months to come.”