Europe’s largest independent news services company DMA Media has bought the international digital agency TheNewsMarket from its US parent Definition 6. TheNewsMarket creates and manages online newsrooms and bespoke content for leading international brands including adidas, IBM, Volkswagen, Lego, IKEA, Google and PwC. It also distributes material via a unique platform to a network of 36,000 media outlets in 190 countries. The acquisition comes months after DMA acquired a video production company, The Peloton, and took a stake in data specialists Urbs Media.

DMA Media’s Group CEO, Rob Beynon, says, “The acquisition of TheNewsMarket means we have the expertise and scale to offer brands a complete service to access the world market with authentic, credible content. We are now able to develop stories from research to content production across digital, video, animations and VR and then to amplify those stories with distribution on TheNewsMarket or by helping brands create their own channels and websites.”

DMA’s chairman, Richard Sambrook, says, “No one else has this range of skills driven by a team with roots in professional newsgathering and quality production. We will be maximising the opportunity to give clients an even louder share of voice on world markets.”

Founded in 2000, TheNewsMarket has won many industry awards. Its bespoke technology has allowed it to make high quality video available on all digital channels, and it attracts a blue chip global client base. DMA intends to use the platform to showcase data-based stories for major brands, and will bring its unrivalled news experience and contacts to further extend the reach and profile of TheNewsMarket.

Managing director of TheNewsMarket, Matthew Thomson, says, “DMA has been a key partner in helping us produce live events and content for our clients around the world.  This acquisition presents a fantastic opportunity for both our companies to expand our client base and deepen our offering.”

TheNewsMarket will continue to provide development and production services to its current parent Definition 6, which offers enterprise digital and social media solutions to clients. Definition 6 CEO, Jeff Katz, says, “Our continuing partnership with TheNewsMarket will underpin our content services to our international clients, while allowing us access to a range of new opportunities through DMA’s contacts in the global news industry.”

TheNewsMarket will become a brand within the DMA Group, supported by in-house division DMA Productions and by data-driven content from Urbs Media. It will continue its activities in its offices in London, New York, Atlanta, San Francisco, Munich, Madrid, Beijing, Ahmedabad and Mumbai.