Currency exchange provider, CurrencyFair, has appointed Epiphany to manage its display advertising and pay-per-click activity to reach and engage with new customers. Established in 2009 and headquartered in Ireland, CurrencyFair helps people and businesses to exchange currencies and send funds worldwide.

On the appointment, CurrencyFair’s head of marketing Davin McAnaney, says, “We are excited to be working with an agency with a proven skillset across a range of digital marketing services. We were particularly impressed by Epiphany’s approach to display advertising and the insights and data we can gain to better reach our target audience. As a company, we believe in embracing the latest technologies to offer smarter banking, so it seems a good fit for us to take a more intelligent approach to our marketing, too.”

Managing director of Epiphany, Tom Salmon, adds, “We’re immensely pleased to be working with CurrencyFair. They’re an extremely sophisticated business, with a great grasp of customer data and marketing attribution. I’m looking forward to developing our relationship and supporting their ambitious plans”.