Crown has been appointed as sole agency to work alongside the Peugeot, Citroën and DS press teams as their new media logistics agency.

The work involves providing a dedicated team to deliver anything from a simple hotel booking to a UK press launch for a new vehicle.

Previously, each brand worked with a different agency. Following a review of the structure earlier in 2017, it was decided that one agency would be appointed for all three brands.

Andrew Didlick director of UK communications, events & brand partnerships at PSA Group UK says, “The relationship we have with our media logistics partner is an important one. We work in a demanding and rapidly moving environment and we need agencies that are able to do the same. Crown has demonstrated they have the people, the skills and the resources to deliver what we need.”

Simon Hambley, director of live at Crown adds, “Over the past four years we have seen our relationship with PSA Group continue to grow. To meet these needs we have invested in our operational capabilities, and we have been lucky enough to attract some great new talent into our agency to help. We are delighted to have won this contract with PSA Group as it gives us some certainty that will allow us to continue investing and ensure we deliver quality and high levels of customer service at a competitive cost.”