Costa Coffee has appointed Engine to reimagine and redesign its current website following a competitive pitch.

The appointment commences with immediate effect and will see Engine’s Partners Andrews Aldridge review and refresh Costa’s current customer digital journey, with the new website marking another step in Costa’s commitment to creating a best-in-class experience for its customers.

Since it was founded by brothers Bruno and Sergio Costa in 1971, Costa has been at the forefront of Britain’s growing love for better coffee. With over 2,000 stores and 20,000 baristas serving hand-crafted, barista-made coffee to over a million customers every day, there’s a growing need to ensure the digital customer experience aligns to the offline experience.

With the brand now firmly on a path of digital transformation, the primary focus will be leveraging digital channels to enhance customers’ coffee experience – putting the customer at the heart of every decision. Most recently the brand has launched a brand-new app to support Coffee Club, its loyalty programme. The app also includes a simplified store locator and an improved customer journey. Costa also offers e-gifting cards to boost loyalty and repeat purchases. 

Arslan Sharif, Costa’s global digital & loyalty director, says, “We’re delighted to have appointed Engine. We immediately struck up a great chemistry with the team, and were particularly impressed with their innovative and customer-focused thinking to take our digital experience to the next stage.”

Polly Jones, Partners Andrews Aldridge’s managing director, adds, “It’s hugely exciting to be working with the nation’s favourite coffee shop. We want to make sure that the journey Costa provides its customers online matches the brilliance of its coffee and in-store experience.” 

Digital product agency, Graphite will continue to manage the Costa UK website.