Ann Summers, the UK’s lingerie and adult toy retailer, has chosen Biglight to help deliver a step-change in sales performance through Biglight’s unique customer experience optimisation (CXO) process.

Biglight’s Steve Borges says, “We are delighted to have been selected by Ann Summers. As a result of the appointment, our talented optimisation specialists will work closely with the Ann Summers team to identify, prioritise and test improvements to the customer experience, in order to deliver revenue growth.”

Jo Hyder, head of brand and digital adds, “We engaged Biglight to support our mission of delivering a better shopping experience, they showed a great understanding of our business objectives, as well as offering significant experience in the retail sector. Our business felt confident they would be able to help us achieve our goals quickly and support us, where needed, as we move forwards.”