Integrated agency JAM has been appointed by Escape Travel Card and charity, Disabled Living.

JAM has been briefed to raise awareness of the Escape Travel Card, targeting national consumer travel and lifestyle media. This is alongside other duties, such as conducting blogger outreach, managing competitions, and handling social media activity for the brand.

Escape Travel Card is the consumer brand of Tuxedo Money Solutions, based in Chester, which provides prepaid payment solutions for the B2B market.

Disabled Living, a charity supporting disabled adults, children, older people and the professionals who support them, runs a series of Kidz to Adultz events around the country. After working on the Midlands event in March this year, the charity briefed JAM on the Kidz to Adultz Wales event in Cardiff on 7 July.

Kidz to Adultz are the largest free UK events dedicated to children and young adults with disabilities and additional needs. JAM will raise the profile of the events in its regions targeting local newspapers, TV and radio stations, as well as bloggers and the wider community to drive footfall and educate target audiences on the benefits of attending.

Jaime Gee, managing director at JAM, says, “It’s a real honour to be invited to work on brands and organisations that we have delivered successful campaigns for previously and the Escape Travel Card and Disabled Living contracts have been awarded to us based on the great results we have achieved so far.”

He continues, “We’re delighted to work with both organisations and we look forward to delivering even more impressive results to help drive their overall objectives.”

Carmel Hourigan, senior manager at Disabled Living, says, “JAM impressed us with the coverage achieved for the Midlands event earlier this year and we’re keen to replicate the same success for future events to raise awareness, drive footfall and promote awareness to our visitors on the products and services on display at our events."

She continues, “2017 is a landmark year for us and we’re looking forward to working with the JAM team on the celebrations.”