THURSDAY 12 MAY 2016 3:13 PM

SUPER ENTREPRENEUR LIST 2016 REVEALED

British company Dyson tops the second annual Super Entrepreneur list, the Marketing Agencies Association (MAA) reveals.

Google, Apple, Facebook, Lego and Amazon also made up the best six in the AA category.

The Super Entrepreneur results annually track progress of the most entrepreneurial medium to large companies, responsible for many of Britain’s best-loved brands and also for substantial contributions to the British economy.

This year the number of participating companies has doubled and the panel of expert judges increased to 24. For the second year in a row, no companies have achieved the highest possible AAA rating.

Major changes highlighted from last year’s report include Amazon slipping from 1st to 6th and Lego and Facebook both enjoying upgrades to AA.

The judging panel includes highly respected industry leaders such as John Longworth, former DG of the British Chamber of Commerce, Ed Mayo, secretary general of Co-operatives UK and Samad Masood, leader of Accenture’s Open Innovation Lab, FinTech Innovation Lab and organiser of House of Genius events.

Tim Bourne, chairman of the MAA says, “At a time when investors are focusing on the next hugely successful tech start-up, we commissioned the Centre for Brand Analysis to focus on how 200 top companies were maintaining their innovation and entrepreneurial spirit. It is an annual temperature-check, analysing the entrepreneurial outlook and output of large companies.”

Bourne continues, “This year Dyson maintained its high standards, allowing it to move to the top of the list while Amazon dropped down from top spot to sixth. Super Entrepreneur is now an annual study. It provides an important measurement on a behaviour blue chip companies are going to need to focus on as the marketplace becomes increasingly complex and competitive.”

The results highlight how entrepreneurial performance varies across different sectors.

Media companies perform particularly well, while Super Entrepreneur highlights a drastic need for more entrepreneurialism in oil, gas and utilities companies. This includes crisis hit RWE Npower. Household appliances, information and search, and tech sectors, made up the rest of the top performing categories.

Most of the 10 food companies, 10 utilities companies and 10 oil and gas companies are placed in the bottom 50% of the list. This is with the exception of BP plc, OVO Energy Ltd and H J Heinz Ltd, which make it to 78th, 88th and 96th respectively.