Recruitment finance and back office provider Sonovate has appointed WPP’s global brand strategy and design agency, Brand Union, to help develop the brand for future growth.

Following a £9m funding round, Sonovate has brought Brand Union on board as a strategic partner to develop a new brand architecture to meet significant growth targets. Founded in 2012, Sonovate emerged as a platform to solve admin and cash flow challenges faced by recruitment companies when placing contractors.

Richard Prime, Co-CEO at Sonovate, says, “The recruitment market deserves better and we’re delivering that. As we build market share and venture into new territory, we required a visionary partner that understands our needs and shares our challenge outlook. Brand Union’s track record makes them the perfect partner to define Sonovate and build the brand architecture to future proof our product roadmap.”

James Breeds, client director at Brand Union says, “Sonovate is a future-thinking fintech brand that is completely disrupting the status quo and offering a competitive advantage and enhanced performance to businesses in the recruitment sector. We’re proud to be partnering with Sonovate to help them build a brand that epitomises their innovation and will in turn help them drive further market share. The company is entering fresh ground and we’re excited to play a vital role in helping it achieve its growth ambitions.”

Brand Union will work alongside Sonovate to define a brand strategy, platform and identity for the business. It will also provide assistance in future proofing the business as it diversifies and builds equity.