Forster Communications has been selected by Shiva Foundation to help promote its work to tackle human trafficking and modern slavery in the UK. The social change PR agency was appointed following a competitive pitch, and will support Shiva Foundation by raising its profile and highlighting how the organisation is working with individuals, businesses and communities to build practical solutions to stop human trafficking.

The first stream of work is focused on promoting Shiva Foundation’s aim to tackle modern slavery in hotels.  Shiva Foundation – which is funded by Shiva Hotels, owner of several major London hotels – will convene leading hoteliers at a roundtable in early November to enable the industry to create a collective commitment to address slavery.

The project builds on Forster’s experience in helping clients to navigate complex issues while strengthening their voice, reach and impact. Over its 20-year heritage Forster has worked on areas including mental health stigma and child sexual exploitation. Last month it was awarded ‘Communications Agency of the Year’ at the Third Sector Awards for its report for disability charity FitzRoy on the pressures of providing care for children with learning disabilities.

Meenal Sachdev, founder and director of Shiva Foundation, says, “We’re excited to be working with Forster, who bring strong experience in communicating important societal issues. With their support we want to raise awareness of modern slavery in the UK and particularly work towards an industry-wide model to help hotels tackle this crucial human rights concern.”

Amanda Powell-Smith, chief executive, adds, “Since the introduction of the Modern Slavery Act, this terrible crime has rightly risen up the corporate agenda. It is a complex issue and Shiva Foundation is leading the way with its collaborative approach and willingness to raise its head and actively communicate. We look forward to working with them and their partners, and helping to end the misery of human trafficking, slavery and bonded labour.”