Pizza Hut Restaurants has appointed marketing services and technology company Inspired Thinking Group (ITG) to provide print and artwork services for all its restaurants.

The three-year contract also includes content creation and distribution for the restaurant chain’s digital screens and management of conferences and events.

Pizza Hut Restaurants has been working with ITG for several years, but the new deal sees the marketing company take over the production of all restaurant artwork at its 24/7 content creation studio in Fort Dunlop near Birmingham. ITG will also manage menu and POS printing, as well as providing website management of online menus that link to the company’s ordering app.

Ian Straughan, head of brand development at Pizza Hut Restaurants UK, says, “Pizza Hut Restaurants has a great existing relationship with ITG. We have worked with them as partners on numerous projects.”

“They provide us with a dedicated and integrated onsite account team who, through the use of Media Centre, provide support to our entire marketing operation team at our Restaurant Support Centre in Borehamwood.”

Media Centre is ITG’s cloud-based marketing automation platform. It manages campaign planning, assets, suppliers, requests for quotations, briefing, approvals, stock ordering and reporting.

It enables retailers such as Pizza Hut Restaurants to dispense with manual marketing tools such as spreadsheets, to provide complete real-time visibility of all marketing activity.

Jo Cooper, ITG’s customer service director for Pizza Hut Restaurants, says, “We are extremely excited to formalise our relationship with Pizza Hut Restaurants. They’re a great team to work with, and they provide us with a huge variety of interesting work across print and digital marketing, as well as special projects such as their annual conference and other marketing initiatives.”

“The way ITG works – by embedding our own staff in our clients’ marketing team’ – enables us not only to immerse ourselves in their specific needs, it means we can remove the pain of admin, procurement and reporting, enabling them to get on with what they do best – creative marketing."