Global brand consultancy Industry has appointed Nada El Barshoumi as lead brand consultant for the Middle East and North Africa region, based in Bahrain.

Prior to joining Industry, El Barshoumi was a partner at Bahrain-based PR and design agency Obai & Hill, where she was employed for over three years. She has worked with a wide range of clients across the GCC, Middle East and Europe, including Subway, McDonalds, Mercedes-Benz and Bahrain Kuwait Insurance Company.

Nada comments, “I am delighted to have joined Industry which brings a robust and strategic focus to the branding process. It is wonderful to work with such a dynamic international team who are quickly developing a strong reputation in the region.”

Robert F Johnson, director MENA at Industry, adds, “Nada’s appointment reflects our continued commitment to building a strong and highly experienced international team.”