Honda UK has appointed automotive agency, Prova PR, to act as public relations provider to the entire Honda dealer network.

Prova, who won the brief following a four-way competitive pitch, will be in charge of full media support to the 180 franchised and independent Honda dealers across the UK to increase brand awareness and footfall to showrooms.

The Warwick-based agency, which specialises in transport, technology and environmental PR, has been acting as a central hub for international communications campaigns for more than fifteen years.

Simon Branney, PR communications manager at Honda UK, said, “We chose to partner with Prova for our retail network PR activity as they had thoroughly researched the market, the network and our brand and came up with a killer pitch. They have an in-depth knowledge of what the dealer needs when it comes to PR and we’re really looking forward to working with the Prova team to help dealers drive footfall and therefore sales through a series of exciting campaigns.”

Prova has developed a reputation for leading automotive sector communications and the latest projects are part of a growing portfolio of high profile work, with brands including Triumph Motorcycles, Motors.co.uk, BMW Group Financial Services, Transport Research Laboratory and the Motorsport Industry Association.