Cision has announced the launch of its new integrated platform, the Cision Communication Cloud. The cloud platform is the first of its kind in the UK and European communications industry to bring the power of the cloud to earned media and incorporates many of Cision’s technologies, including Gorkana and PR Newswire products and services, into a single integrated platform, providing an effective way to connect, scale and accurately measure the impact of earned media communications.

Jeremy Thompson, CEO (EMEA & India), Cision/PR Newswire, says, “At Cision, we appreciate that PRs and communicators are busier than ever before, as the power and importance of reputation grows. We have set out to help our users assert control by integrating the essential communications data sets and tools they need at their fingertips in one place. Cloud technology enables us to do that and, just as cloud platforms have transformed sales, marketing and other functions, Cision is now bringing the power of the cloud to communications and earned media.”

The Cision Communication Cloud includes harmonised features to connect clients with an ecosystem of partners, data, content, measurement and strategic services. Thompson adds, “Cision – with its acquisitions of Gorkana and PR Newswire – is the one business with the investment, scale and expertise to bring a product like this to market in the earned media space. A lot of different products exist to do different parts of the job that marketers and communicators need – from data, distribution, monitoring, analysis and message delivery. But, as Cision, we can do the whole job and do it better than anyone else.”

The capabilities of the Cision Communication Cloud are intended to allow communicators to build rewarding relationships with the audiences that matter the most, understand trends in conversation and leverage buyer and influencer communities to drive customer behaviour.

 Kevin Akeroyd, Cision global CEO, says, “The heroes of the communication department are using intelligence and real-time decisions to orchestrate their strategies. Through the Cision Communication Cloud, we will enable communication and marketing executives to align with their peers to more effectively manage this complex challenge and enable organizations to drive growth.”

The Cision Communication Cloud focuses not only on the execution of communication strategies, but also on usability and functionality based on extensive user feedback. Its next-generation user interface gives communicators superior control and intuitively anticipates the way communications professionals work. Quick searching, fluid navigation and stunning analytical visualisations maximise effectiveness.