As athletes around the world descend on Rio for the 2016 Olympics Games, a new study of English language by publishing company, Cambridge University Press, reveals wide discrepancies in how the media and fans alike talk about men and women in sport.

Cambridge University Press has engaged Threepipe to publicise this study, in the lead up to and during the Olympics.

Cambridge University Press has used the Cambridge English Corpus (CEC) and the Sports Corpus, a multi-billion-word database of written and spoken English language from a huge range of media and social media sources.

Using these tools, experts have analysed millions of words relating to men and women and how they are described in language associated with the Olympic sports.

The research will also continue throughout the 2016 Olympics, with further findings to be released at the end of the month.

Jim Hawker, co-founder, Threepipe, says, “This is a fascinating insight into how male and female athletes are viewed and talked about differently. We will be working closely with the Cambridge team to spot emerging trends throughout the Olympics and sharing these with key media.”