In a competitive pitch, Full Fat has won the task of launching a PR campaign for the new Boxpark site in Croydon. This highlights an evolution of the casual dining trend, with the addition of a state-of-the-art live entertainment space.

Roger Wade, founder of Boxpark, comments, “We are delighted to be working with Full Fat on the launch of Boxpark Croydon. The full fat team have a proven track record of launching successful street food concepts like Street Fest’s Merchant Yard and KERB Camden, they are perfect fit for Boxpark.”

Full Fat managing director, Dan Walsh, adds, “It’s a real privilege to have been appointed to handle the launch of Boxpark Croydon, which once open is going to change the landscape of an often over-looked part of London. The campaign comes with some interesting challenges to overcome and we’re looking forward to getting stuck in alongside the fantastic team at Boxpark.”

Since its foundation in 2012, Full Fat has worked across an array of campaigns stemming from the culture, lifestyle and entertainment sectors. The agency created a ‘human butchery pop up’ for Capcom’s ‘Resident Evil 6’, and helped Russian Standard Vodka break into the top 10 spirits in the UK.

Most recently the Full Fat team worked on-site at upwards of 14 music events across the UK and Europe. Additionally Full Fat are have recently re-launched Camden’s West Yard market on behalf street food leaders, KERB.