Bell Pottinger has been appointed European agency of record for leading FinTech brand Ripple, a global provider of financial settlement solutions.

Ripple’s global network already includes several leading banks, including Santander. The Bell Pottinger team, led by Claudia Bate, will advise Ripple's leadership team in London as the business continues to scale in Europe and beyond.

David Patterson, director of corporate communications at Ripple, comments, “We are excited to have Bell Pottinger by our side as we ramp up our global communications programme. We were immediately impressed by the team's deep knowledge of the European FinTech scene, their understanding of our business model, and the creativity of their recommended strategy to help bring the Ripple story alive.”

Ripple joins a number of Bell Pottinger's existing FinTech clients, including new alternative investments platform, CoInvestor, which recently disclosed a funding round and the appointment of new board members to drive the strategic direction of its business.

The agency has designed and implemented a fully integrated marketing and communications strategy for CoInvestor, including visual brand identity, narrative development, and UX and UI design for its website. Following the success of an initial project, it has recently been awarded the brief for ongoing media relations and digital marketing support, including PPC, SEO, native advertising, social media and film production.

Launched in December 2015, CoInvestor's online platform enables sophisticated private investors to build their own portfolio of direct investments by co-investing alongside experienced fund managers on a deal-by-deal basis for the first time.

CoInvestor founder, Charles Owen, comments, "Bell Pottinger has proved itself an invaluable strategic partner in the early stages of our company growth. We look forward to working with the team to build upon early success with both fund managers and investors, as we continue to develop our business long-term.”

Ripple and CoInvestor join a collection of FinTech clients at Bell Pottinger, which recently hired Claudia Bate as a partner to launch an integrated proposition to the FinTech market.

Bate says, “We are delighted to be working with Ripple, CoInvestor and a number of other fast growth FinTech businesses. There is huge opportunity in this sector, and with our expertise and full-service offer, we are confident we can provide a market-leading service to both start-ups and established brands.”