Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase fundraising.

McCann London and customer experience agency MRM Meteorite led the pitch team for McCann Worldgroup. The twin agencies are now charged with leading a cross-discipline team to strengthen the Alzheimer’s Society brand. This will help the charity to connect further with its audiences, with the aim of raising more funds for their work, vital for people with dementia. 

McCann Worldgroup UK CEO Mark Lund comments, “Dementia is the biggest health issue facing our society. However, the investment and attitudes don’t match the enormity of the task ahead. With this brief from Alzheimer’s Society we’re able to help change the country's trajectory when it comes to dementia.” 

Vivienne Francis, director of marketing and external affairs at Alzheimer’s Society, adds, “We’re absolutely determined that nobody affected by dementia should be left to struggle alone. Working with McCann Worldgroup on our brand will help to change attitudes towards the condition and build a positive future narrative. The dementia movement is gathering pace, and we are delighted to be working with McCann Worldgroup to turn up the volume on dementia.” 

Alzheimer’s Society is the UK’s leading dementia support and research charity. The charity is focused on leading the fight against dementia, supporting people to live well with dementia today and funding research to find a cure for tomorrow. It also champions the rights of people with dementia and the millions who care for them, campaigning for better quality care and less stigma around the condition. 

Laurence Thomson, CCO of McCann London, comments, “Alzheimer's Society is an organisation that has the scope to make a real impact in society; it isn’t too often you get this scale of creative challenge and opportunity.”