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YORKSHIRE DUO LAUNCH NEW BRAND CONSULTANCY
A new brand and communications consultancy has been launched by two well-known Yorkshire design professionals.
Steve Wills, previously one half of highly-acclaimed graphic design agency, B&W Studio, has teamed with ex-publisher, Leigh Tasker, to createSubstance. The new consultancy is headquartered in Sheffield's emerging Kelham Island district but also has an ancillary office at Leeds' Round Foundry Media Centre.
Substance has already secured instructions from a number of impressive clients, including global healthcare brand, Omnicell, and Sheffield-based manufacturer, Home Décor. It has also recently completed a highly-coveted prospectus document for Manchester Cathedral which is to be the focal point of an event next week hosted by the Dean of Manchester and Sir Howard Bernstein, chief executive of Manchester City Council.
The new agency has been appointed on major projects across the northern property sector too, with clients including regeneration specialist, Igloo, prolific Manchester-based residential developer, Renaker Build, award-winning Liverpool architects, Snook, and Northwood Investors, the owners of Number 1 Broad Gate in Leeds.
Steve, who was formerly creative director at seminal agency, Attik, working for clients including British Heart Foundation, Nike, First Direct, Republic, Guinness UDV, Urban Splash and RIBA, said of the move, “The opportunity to create a new design business with Leigh represents a real turning point for me; our combined experience of branding, communications and all-round client knowhow instantly puts us on the map for companies seeking a pedigree communications agency partner. I've never been more focussed.”
Managing director, Leigh Tasker, who for six years published leading regional property title, PaD Property & Design Magazine, said, “As proponents of brand, our own identity is a critical measure of what we believe in. 'Substance' says all one needs to know about the importance we place on meaning, credence and the basis of ideas – combined with rigorous strategic thinking and brilliant creative execution, there's an indisputable commitment in our work to integrity, effectiveness and quality.”
“We're building a team with talent at its core and with growth very much in mind,” Leigh added. “Like many businesses at the moment, there's every reason to be excited and optimistic for what the future holds.”