Global social media agency We Are Social has launched in Berlin, with Reebok as its founding client.

The office is the agency’s eleventh globally and its second in Germany, after it launched in Munich in August 2011. We Are Social’s two German offices will work in close collaboration, sharing resources and expertise to allow them both to grow. The opening accelerates We Are Social’s ability to deliver creative, socially-led marketing strategies and further cements its position as Germany’s leading social media agency.

We Are Social in Berlin launches with a team of four, including senior strategist Jason Rieff, who joins the agency from Publicis Groupe in Munich, where he was a senior digital creative. Christopher Schmidt, formerly a senior manager at We Are Social in Munich has been appointed as office lead in Berlin, joined by account manager Julian Grandke and senior account executive Jamina Schilcher, previously of Viacom in Berlin.

The office has been established to help attract more of Germany’s brightest and best digital talent to We Are Social, many of whom are based in Berlin. It will also appeal to both global and local brands with a presence in Berlin, allowing We Are Social to service its clients based around the city with a more hands-on approach.

The Berlin operations will be overseen by We Are Social’s managing director in Germany, Bastian Scherbeck, who will split his time between the agency’s Munich and Berlin offices.

We Are Social now has 11 offices across five continents. Berlin is its third new office launch in 2015, after announcing its San Francisco and Shanghai operations earlier this year.

Bastian Scherbeck, managing director, Germany at We Are Social, says, “We Are Social is growing quickly, and we need to attract the best talent that Germany has to offer to keep up with client demand. We’re increasingly seeing that much of the best digital talent wants to base themselves in Berlin, so setting up here is the perfect complement to our established, successful Munich base. We already have a smart and dynamic team in place, and we plan to double in size in Berlin over the next year as we work with our growing client-base to leverage social thinking in their marketing activity.”

Robin Grant, global managing director of We Are Social says, “We Are Social has had a strong presence in Germany since our Munich office launched in 2011. Bastian and the team have done some amazing work and built a respected, trusted brand with an impressive client list. Launching in Berlin is a natural progression, it’s a city full of amazingly talented, creative people and home to the German base of some of the world’s most exciting brands. This rounds out our offering in Germany and is another strong addition to our increasing global footprint.”