Today TINT, a global technology platform that collects, moderates and curates social content from across the world and displays it anywhere, officially launched in Europe. The San Francisco-headquartered company, with over 45,000 clients globally, will run its regional operations from London and be led by recently-appointed European director Stuart Thompson.

Use of social media, the creation of user-generated content and power of word of mouth are all rapidly growing. TINT enables brands to harness and filter the wealth of content being created about their brand and category and display it across websites, mobile apps, digital advertising, TV, digital billboards and jumbotrons. The company’s client base in Europe already includes Guinness, Yamaha, AKQA, PwC and the England Rugby Team.

“TINT became a global company overnight and our innovative technology platform has attracted thousands of loyal customers right across the world in just two short years,” comments Stuart Thompson, European director at TINT. “We decided to set up a European operation in London because we believe the market for social curation, aggregation and display over here is about to explode as brands and agencies realise the value of capturing, controlling, shaping and amplifying the social content that matters to them most.”

For marketers, TINT collects and filters social buzz about a brand and its category and helps organisations to amplify and display it in real-time, increasing audience engagement. This turns social content into a word-of-mouth marketing tool to reach new audiences, build brand and sell products and services. For agencies, TINT is a powerful social tool enabling them to wrap social curation and display into ongoing campaigns, new business pitches and one-off projects and events.

Toby Evans, brand publisher of InStyle magazine uses TINT to aggregate social and content feeds around specific editorial themes or events. He says, “TINT allows us to quickly and easily present both our own content and user-generated content in a dynamic and very modern format. With our brand content distributed across so many channels, TINT provides a way for us to surface content to our customers in a new and innovative way helping them to discover what is truly relevant to them.”

TINT works on a monthly pay-as-you go model, with a premium monthly subscription fee of $500 (approximately £325) and instant sign-up that gets users up and running in minutes. It is 100% self-serve, and can be accessed from anywhere in the world, allowing customers the freedom to fully own, create, monitor and adapt feeds anywhere, anytime. All customers are supported by a 24/7 customer service team, with experts on-hand to answer any question.