Leading integrated communications consultancy, Tangerine, has been appointed by Liverpool John Lennon Airport (LJLA) to strengthen its online presence, following the recent worldwide expansion plans.

Delivering a leading digital strategy and content-driven social media approach, Tangerine will be working with LJLA to maximise online awareness around its ‘Faster, Easier, Closer’ message and new partnerships with Flybe and Aer Lingus.

The new deals have opened up new worldwide flight routes, including Hong Kong, Rio de Janeiro, LA and Singapore, as well as a host of new European destinations, all from Merseyside airport.

The consultancy will lead the digital communications strategy, including the development of rich content, to increase engagement, boost brand awareness and increase conversions.

Mary Harding, consumer managing director at Tangerine, says, “Highly experienced in digital strategy, we understand the importance of connecting with audiences online, to motivate, inspire and most importantly, achieve meaningful results. Liverpool John Lennon Airport is going global and with passenger numbers continuing to increase, it’s a really exciting time to be on board with the team.”

Speaking about the appointment, Clare Rogerson, digital marketing manager at LJLA, says, “The airport is continuing to expand its customer offering and has committed to a significant investment in order to improve our facilities and services and create the best experience possible. With so much taking off this year it was vital we have the right agency partner to help us maximise all the exciting activity we have coming up on a digital platform. Tangerine’s knowledge is unrivalled within the industry and combined with their passion and creativity – they couldn’t be a better addition to the team.