Cirkle, who has handled trade communications for Hovis for the past eight years has now been awarded both the corporate and consumer communications work as part of an extended remit.

“Cirkle impressively demonstrated their ‘influence in the round’ credentials to us” said Bryony Stickells from the marketing team that have been brought in to develop and drive the new Hovis strategy. “This cemented Cirkle as the right PR agency partner for Hovis, at a pivotal time as we look to reinvigorate the brand. Cirkle will continue to lead category conversations and help Hovis cement best in class customer relationships and we very much look forward to working with them to demonstrate how Hovis will deliver innovative products and impactful marketing to the consumer and corporate audiences now as well.”

The fully integrated marketing campaign for Hovis in 2015, will see Cirkle working alongside the brand’s new inter-agency team which includes Mother, Carat and WARL.