Digimind, a leading global social media monitoring company, today announced a strategic partnership with Hootsuite, the world’s most widely used social relationship platform.

This product integration will offer brands a comprehensive social media listening and engagement solution from one unified interface in order to manage their social media strategy more efficiently.

Data from Digimind’s sophisticated analytical engine will now be easily accessible from Hootsuite’s engagement and publishing platform, allowing enterprises to make more informed decisions about their social strategy and engage with customers instantaneously. "Over the last 16 years, Digimind has demonstrated its ability to scan, filter and analyze conversations on the web. Today, we are very proud to partner with Hootsuite to give another dimension to our technologies,” says Mohammed El Haddar, CTO at Digimind.

The new solution will be particularly useful for global brands, as Digimind Social collects mentions across more than 850m sources worldwide in more than 60 languages. The Digimind platform also calculates influence and sentiment for Tweets, blogs, articles, videos and other social content using a number of metrics and algorithms. Users can analyze and benchmark campaigns, brands, trends, competitors, or influencers and create custom tags to measure consumer sentiment about key topics.

“The Hootsuite/Digimind integration provides online communications specialists with the ultimate Social Media management suite,” says Patrice Francois, associate director at Digimind. “By combining the most innovative social listening and analysis platform with Hootsuite’s extensive engagement and publication capabilities, digital marketing departments will save a lot of time.”

In addition to benefiting marketing teams, the new integrated set of tools benefits other facets of an organization such as PR, customer service, and sales teams by allowing them to:

• Discover influencers and quickly capitalize on engagement opportunities
• Bring relevant sentiment to the forefront to inform social content and planning
• Proactively identify and resolve customer service issues before they escalate
• Quickly pinpoint new business opportunities and reach potential customers in the midst of a purchase decision

“Organisations have everything to gain from listening to, and engaging with, their online audiences. By understanding key social data, businesses are poised to sell more and increase customer satisfaction,” says Kevin O’Brien, Hootsuite’s vice president of partners. “Our integration with Digimind ensures that users have access to a set of sophisticated social analytics and engagement tools that will keep them in tune with online data that is most relevant to their needs, whether for sales, marketing or customer support."