Exterion Media, Europe’s largest privately-held OOH advertising business, has appointed Bite as its UK and group PR agency to boost its profile and brand in a transformational year for the company.

The appointment comes as Exterion Media restructures its UK commercial business, putting insight at the heart of its operations to better respond to the changing media landscape.

Bite will provide media relations, communications campaign support, digital content, and social expertise to Exterion Media, focusing on building awareness of the Exterion Media brand as a leader in engaging urban audiences.

With its dedication to consumer engagement, Exterion Media’s solutions allow advertisers to reach and have meaningful interactions with the UK’s urban audiences. Its nationwide advertising portfolio includes bus, rail and retail networks, as well as the iconic red buses of London and the London Underground – meaning Exterion Media is in the best position of any in the market to nurture the dialogue between brands and consumers.

Exterion Media’s investment in research tools such as the pioneering online urban community, work.shop.play. and the London Worker Planning Tool shows its commitment to understanding urban audiences. Bite will work with Exterion Media to further showcase these valuable insight tools and unlock their potential for agencies and advertisers.

“Exterion Media’s focus continues to be shaped around how we can best engage and inspire audiences,” said Jason Cotterrell, managing director of Exterion Media UK. “We chose to work with Bite, after a competitive pitch, because of their creativity, innovation and credentials in supporting and driving emerging media. This is an exciting time for us and we know that Bite will be a valuable partner in helping us move forward.”

“Exterion Media is an extremely innovative, intuitive and creative company that’s at the forefront of creating some of the most memorable advertising campaigns in the UK and across Europe,” said Rachel Gilley, deputy managing director UK at Bite. “We are delighted to put our insight, technology experience, social expertise and content skills at Exterion’s disposal.”