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For business leaders and communications professionals, it is easy to say the wrong thing in the worst context. How can professionals protect both their personal brand and that of the organisations they represent? Pete Carvill explores. This article is from Communicate magazine's print issue.
In an age of instant scrutiny, Orla Graham, insights consultant at CARMA, explores how data-driven strategies can help airlines protect their reputations.

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Antony Mayfield muses on our dysfunctional relationship with data and how to see the people and the stories contained within
Using gamification techniques and an engaging storyline, RBS and The Team were able to communicate challenging messages around new government regulations to the bank’s internal audience
Francis Ingham has never taken the easy option, but instead forged a career based around standing up for himself, for his organisation and for his industry. Brittany Golob and Andrew Thomas report on Ingham’s oversight of the PRCA as it celebrates its 50th anniversary