Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.

In 2025, corporate communicators face a rapidly evolving landscape, where navigating complex stakeholder expectations, technological advancements, and societal pressures is critical to success. In this environment, messages must go beyond mere clarity and authenticity; they must resonate deeply and meaningfully. At the core of this transformation lies the power of storytelling, with film and live events standing as the most effective means of bringing corporate narratives and campaigns to life whilst driving engagement with key audiences.

At Brunswick Creative, we are leading this evolution, positioned at the intersection of strategic business insight and innovative creative strategy and execution. Our team is reshaping how businesses engage with key stakeholders, investors, employees, and others, by crafting creative strategies that combine substance with real-world impact.

In a world oversaturated with content, film remains an unparalleled tool for conveying purpose, strategy, and vision. A thoughtfully crafted corporate film does more than inform; it forges an emotional connection, establishes credibility, and creates a lasting impression. Whether capturing leadership insights through CEO interviews, presenting complex strategies with compelling data visualisations, or articulating a company’s values through powerful storytelling, film transcends the limitations of traditional communication methods and elevates the narrative.

Likewise, live events offer a unique and transformative opportunity to reshape corporate communication. These occasions are no longer simply opportunities for presenting information; they are critical moments to align stakeholders with a company’s strategic vision and equity story. Investor days, leadership forums, and other events demand meticulous planning and thoughtful execution, combining narrative clarity, brand identity, and diverse speaker perspectives. When executed correctly, live events foster genuine, lasting connections that extend far beyond the day itself, reinforcing trust, purpose, and vision.

At Brunswick Creative, we recognise that film and live events are not just instruments in a communicator’s toolkit; they are profound reflections of a company’s identity. By embedding corporate brand strategy into every frame and moment, we ensure each project is not only visually compelling but also strategically aligned with broader objectives.

In today’s communications landscape, the challenge is twofold: addressing the immediacy of digital-first platforms while maintaining the depth and thoughtfulness necessary for truly meaningful engagement. Short-form content may capture fleeting attention, but it is the immersive, long-form narratives, delivered through film and live events, that create lasting impact and forge deeper connections.

To navigate this evolution, communicators must be both strategic and creative, blending analytical precision with bold imagination to craft impactful and transformative messages. At Brunswick Creative, we embrace this dual role, using both rigour and creativity to shape narratives that influence perceptions, inspire action, and drive long-term success.

As corporate communications evolve, one constant remains: the need for authentic, compelling storytelling. Film and live events stand at the forefront, offering unparalleled opportunities to connect with audiences in ways that are both immediate and enduring. At Brunswick Creative, we are not simply telling stories; we are redefining how they are told, setting new standards for what is possible in the realm of modern corporate communication.