FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
The proliferation of artificial intelligence is a hot topic in comms. But, asks communications consultancy Instinctif, what could a rise in workforce robotics mean for business culture?
For Bacardi’s Jessica Merz, a global upbringing has led to a global perspective and the desire to learn. How has this passion for education, coupled with a penchant for risk-taking, characterised Merz’s career? Brittany Golob reports
Fresh from launching the PRCA’s ethical professionalism campaign and its diversity and inclusion guidelines, Francis Ingham suggests how the communications industry can continue on the path to diversification and true ethical professionalism
