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For business leaders and communications professionals, it is easy to say the wrong thing in the worst context. How can professionals protect both their personal brand and that of the organisations they represent? Pete Carvill explores. This article is from Communicate magazine's print issue.
In an age of instant scrutiny, Orla Graham, insights consultant at CARMA, explores how data-driven strategies can help airlines protect their reputations.

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The proliferation of artificial intelligence is a hot topic in comms. But, asks communications consultancy Instinctif, what could a rise in workforce robotics mean for business culture?
For Bacardi’s Jessica Merz, a global upbringing has led to a global perspective and the desire to learn. How has this passion for education, coupled with a penchant for risk-taking, characterised Merz’s career? Brittany Golob reports
Fresh from launching the PRCA’s ethical professionalism campaign and its diversity and inclusion guidelines, Francis Ingham suggests how the communications industry can continue on the path to diversification and true ethical professionalism